The
fashion industry in West Africa has evolved over the past two decades to become
highly eventful, exciting, fun and rewarding. Significant features of the
growth stages are the emergence of brands/labels of designs, development and
grooming of professional models and the injection of a ‘new business approach’ towards the management of the sector.
Industry stakeholders have observed
that a huge pool of talent, ideas and resources are abound, simply waiting to
be tapped to evolve what has till now been simply considered as a basic source
of livelihood, into a sophisticated modern and world class industry .
Fashion Power; the showcase of style
and elegance bears the dual format of a 13 series Television Reality Show
and an extraordinary Fashion Event with all the glitz and glamour
witnessed in an international fashion festival.
Fashion Power will Feature budding
fashion designers between the ages of 18 and 35.
The underlying tasks would be to use
various African fabrics to churn out designs, blend them with other influences,
inject their own ideas and explore their creativity fully to produce clothes
for various situations, occasions and personalities.
It is a 13 episode reality series
scheduled for broadcast on VIA SAT 1 in Ghana and selected networks in Nigeria.
Several designers will be invited to
the auditions in Ghana and Nigeria.
The auditions and short listing
process will eventually select 12 contestants, 6 each from Ghana and Nigeria.
The contestants will then be housed
in Ghana. The show will follow their training, tasks, development, challenges
and triumphs.
Weekly tasks will seek to project
themes selected by various fashion industry stakeholders/professionals.
The process continues until the final
(13th) week which unveils a major ‘red carpet’ fashion
event as the grand finale to be held in Lagos!
The Reward:
The ultimate winner gets:- $ 30,000.00
- Mentorship with renowned fashion designers/labels
- Media exposure: editorials features in three magazines across the world
- Featured prominently on the fashion power website with opportunity to sell clothing on same
- Sponsorship to participate in three international fashion weeks
- Plus one year free PR consulting to help build the designer’s brand as the next big fashion icon
The JUDGES: The lead judge, Milan based and
Ghanaian born Menaye Donkor a model/actress, entrepreneur and philanthropist
will be supported by Nigerian born Faith History, the Creative Director/
Producer/ Host of 'Rollin with Faith History' a programme that features global
African Fashion, based in South Africa.
Some
celebrities and representatives of international fashion labels/brands would grace the show as guest judges.
Fashion Power seeks to:
- Create a distinct brand image for Fashion in West Africa.
- Develop gradually a major platform to showcase creativity in fashion design.
- Create new exposure for budding fashion designers in the sub region
- Assemble all stakeholders in the industry and set the tone for them to explore opportunities for growth.
- Celebrate West African creativity in fashion design and provide a highly entertaining event.
Fashion Power is currently inviting
all designers to register to contest by downloading the registration forms from
the website: www.fashionpowerafrica.com
And to join the
auditions at Headlines Hospitality in Labone Accra close to VIA SAT 1 on Saturday
24th March 2012 from 8:00 am to 5.00 pm. In Nigeria the audition will be held
at the Golden Tulip Festac, Lagos –Amuwo Odofin, Mile 2 on Tuesday the 27th
March 2012, from 8.00am to 5.00pm.
Fashion Power is a registered Media
Channels Concept.
For
further information contact Rachel Ajaari the Content Producer of the show on +
233 - 244 59 8456 or on rachel.ajaari@fashionpowerafrica.com or simply visit the Fashion Power Website: www.fashionpowerafrica.com
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