The early months of 2011 marked our grand entry into Ghana’s entertainment industry. The ‘events management and production sector’ saw the birth of a new, innovative, young company christened 233Connect. Never has a new entrant made such an impressive statement when so little was expected of it, than what we offered last year. To those who kept faith, and walked with us throughout last year, we offer our sincerest gratitude.
233 Connect started the first quarter of last year in grand style, with the Fabulous and Redcafe Live in Ghana concert. We proved to the industry our firm desire to break into a territory that, for a very long time, had been monopolized. The Fabulous and Redcafe concert, which also hosted Nigeria’s sensational Ice Prince, Brymo and Wiz Kid, alongside a top core of Ghana’s finest acts including Sarkodie, VIP, 4X4 and Kelvin Beats, went down in history as one of the biggest and best foreign act concerts ever to be staged in Ghana.
Thanks to you, our numerous patrons, 233Connect is now associated with star quality, style and precision. Today, stakeholders are aware of the existence of our brand and what we are able to offer. Throughout all three concerts this year, you have been there, supporting us every step of the way.
The consistent support of our hardworking production team including: Master Mix, Big Ideaz, Controlite Gh and our security detail Events Security, was enough to see us through a very challenging but equally exciting year. To the dozens of companies who partnered us, including the Multimedia Group, Global Media Alliance and other media houses, supermarkets, ticketing, travel and tours, airlines, hotels, rentals and managers of the DOME among others, we are most grateful.
The plaudits after our first concert were enough to spur us on to the Mario and Shontelle Live in Ghana concert, our second event of the year. After appealing extensively to hardcore music lovers, with a heavy music policy (rap) on our first concert, 233 Connect displayed versatility in our mild offering of Mario and Shontelle, to the Ghanaian people. The support we enjoyed from the huge number of people who trooped to the Dome of the Accra International Conference Centre was indicative of the level of appreciation the Ghanaian people have for us; and we are glad we did not disappoint.
Against popular misconception that “soft, musical concerts don’t sell in Ghana”, and true to pre-event expectations, the Mario and Shontelle concert in July lived up to its billing, thanks to you, our cherished patron and partner. Both acts on the night were simply awesome, dishing out some of their favorite songs to a crowd that knew all too well about them. Also on the bill, were Nigeria’s KAS of ‘Femile’ fame and multiple award winning Angolan Kaduro-dance act, Cabo Snoop; amongst others included Ghana’s CHASE, Tiffany, Raquel and Atumpan.
Three months after putting together one of the best R&B concerts in recent times in Ghana; we staged a return with what is still being touted as the “best concert” after the Fabulous and Redcafe concert. Once again, you helped in making it a huge hit.
The T-Pain Live in Ghana concert by every extension is one event that will, for a very long time, stay fresh in the minds of all who patronized it. Just as we promised, the concert; which also featured Nigeria’s biggest selling rap act M.I; Ghana’s VIP, KWAW Kese, BUKBAK, and Keche; passed as the biggest event in Ghana around December 2011.
For a company that has barely chalked a year in the industry, the December 2011 concert offered us a good platform to showcase our potential as one of Ghana’s leading event companies. True to our word, we delivered. Every detail, from the technical arrangement to artistic delivery, was on point – a true indication that we have arrived, and ready to offer an alternative live musical experience – one that you (our patrons) deserve.
In all, it’s been a good year for us. Putting together three exciting shows in nine months – a feat that is rare for newcomers in Ghana, is something we are excited about and we know thousands of you identify with us in this accomplishment. We consider our success, a collective victory.
As we move into another gear this year; looking towards celebrating a year in the Ghanaian events industry; we promise a better, efficient, effective and more improved 233Connect.
Long live Ghana’s entertainment industry, long live 233Connect.