Songstress Efya Awindor’s video for her hit single, ‘A Moment’s Notice’, is scheduled to hit the music scene in the first quarter of this year 2012.
Behind the scenes footages of the music video so far gives a deep impression that she will be serving something unique that is likely to garner worldwide attention.
Recently, legendary and world class South African musician, Hugh Masekela, compared Efya’s style of singing to Fela Kuti, “...but she was fantastic; the things she did were like medieval and artistes like that need a medieval setting. See artistes like Efya need their own club, the way Fela had the shrine. You know but she needs her own place where she can do this stuff,” he added. The new video exonerates Hugh and places Efya on a high pedestal.
“I just don’t want to be that girl that came and sung and left,” Efya told me.
The shoot began Thursday and should be done in no time. The video is directed by Nana Asihene and Paa Kwesi David under One Nation Productions and Management. It promises a lot of interesting visuals for music video lovers and Efya’s large fan base.
As usual, the Efya factor of good voice, stage command and stage presence, among others, will all come to play in the upcoming video.
Locations for the shoot included Dei Center at Tesano and Taverna Tropicana pub off the ring road in Accra.
The video’s concept centre’s around the emotions of a young man falling for the beauty of his heart. He enters a pub, sees a framed photo of Efya and starts to hallucinate. In a moment the photo turns into Efya on stage.
The full details of the video story will however be out when the video hits the big screens. That will be heralded by behind the scenes video of the shoot.
Simply put, Efya is a legendary singer in the making and her upcoming video is her first of a series of things to happen to her music career. There are other videos to follow suit. Currently, her upcoming album is almost ready and will be out in April. There is also an upcoming nationwide tour, which is still in its planning stages.